--- title: "PERIOD. in TechRound: can femtech put women back in control of their own data?" description: "UK tech title TechRound interviewed Lisa Volkers about cycle data, business models and why collecting less beats writing a longer privacy policy." url: https://myperiod.app/en/blog/period-in-techround lang: en date: 2026-08-04 publisher: PERIOD. B.V., Amsterdam --- [Back to blog](https://myperiod.app/blog) [Privacy & PERIOD.](https://myperiod.app/blog/categorie/privacy) · 5 min read # PERIOD. in TechRound: can femtech put women back in control of their own data? [Lees dit artikel in het Nederlands](https://myperiod.app/blog/period-in-techround) PERIOD. team · August 4, 2026 On 4 August 2026, UK tech title *TechRound* published "Can Femtech Put Women Back In Control Of Their Own Data?", written by Gina Marrs. The feature includes an exclusive interview with our founder Lisa Volkers. ## What the article is about TechRound lays out the problem: cycle-tracking apps can collect some of the most intimate information a person can share, periods, symptoms, sexual activity, pregnancy. The piece cites the University of Cambridge's Minderoo Centre for Technology and Democracy, which warned that menstrual data has become a "gold mine" for profiling, and research indicating that around one in three women in the UK have used a period or fertility app. Mozilla's review of period trackers also features: many apps ask for a striking amount of sensitive detail. ## Why Lisa built PERIOD. "I was on holiday at 29 and realised I did not really understand my own body. I could not have told you what my luteal phase was", Lisa says in the interview. The apps she tried felt overly commercialised and collected more than they needed. "I kept waiting for someone to build the honest version of this. Nobody did." That became [PERIOD.](https://myperiod.app/): designed around a privacy-first model rather than an advertising-based one, a decision that has to be made up front, because it is close to impossible to reverse later. ## Look at the business model, not the marketing Lisa's central point in the piece: judge an app by how it makes money. "Who owns it. Where does the revenue come from. Is it free because it respects you, or free because you are the product." PERIOD.'s revenue comes from subscriptions and from employer wellbeing programmes through [PERIOD. at work](https://myperiod.app/period-at-work), not from advertising or data monetisation. Employers who buy access cannot see employee health information or usage data. ## Collect less instead of promising more TechRound notes that PERIOD. reached number one in the Dutch Health App Store shortly after launching and has since grown to tens of thousands of users. The app does not require your name, carries no advertising, does not sell user data, stores information on servers within the European Union, and lets you export or delete your data at any time. Lisa sums it up in one line: "an app cannot lose, sell or hand over what it never asked for." The details are in our [privacy policy](https://myperiod.app/privacy) and on our [sub-processors page](https://myperiod.app/sub-processors). ## Frequently asked questions ### Is PERIOD. free? The basics of PERIOD. are free. PERIOD. plus is an optional subscription at EUR 3.99 per month that adds extra features, such as deeper personalisation and reports for your doctor. ### Where is my data stored? On servers inside the European Union. You can export your data or delete your account at any time via [this page](https://myperiod.app/delete-my-data). ### Does PERIOD. sell data to advertisers? No. We do not sell user data and we do not show ads. ## Read the piece The full article is on [techround.co.uk](https://techround.co.uk/femtech/can-femtech-put-women-back-in-control-of-their-own-data/). More press coverage is on our [press page](https://myperiod.app/pers). [Download PERIOD. on the App Store](https://apps.apple.com/us/app/period-cycle-period-tracker/id6757947793) or [via Google Play](https://play.google.com/store/apps/details?id=app.myperiod.android). Want to understand your cycle better? ## Keep reading [Best period tracker app for privacy in 2026: 6 questions that decide itWhich cycle app is safest for your data? Six questions to test any app in two minutes, plus how Flo, Clue, Natural Cycles and PERIOD. compare.Read more](https://myperiod.app/blog/best-period-tracker-app-privacy-2026)[Is PERIOD. free? What the app really costs (and what it does not)Short answer: yes. Tracking your cycle, predictions and reminders cost nothing. Plus and baby are extras. Here is exactly what is what, no fine print.Read more](https://myperiod.app/en/blog/is-period-gratis-wat-kost-de-app)[Does my period app sell my data? How to check in 5 minutesShort answer: you cannot tell from the app itself, but you can from the privacy policy and the trackers. Five checks you can do yourself, on any cycle app, including ours.Read more](https://myperiod.app/en/blog/verkoopt-mijn-menstruatie-app-mijn-data-checklist)